For alternative radio lovers in Boston, the recent news that WFNX would be sold to Clear Channel Communications with its format likely changed, was devastating. However, Boston.com has announced today that it plans to launch a live streaming radio station which will feature all the favorites of WFNX, including alternative music, interviews and contests.
WFNX personalities Henry Santoro, Julie Kramer, Adam 12 and former program director Paul Driscoll will headline on the station.
“Boston.com has been at the forefront of multimedia for some time now, producing award-winning videos, live video programming, interactive content and more,” said Lisa DeSisto, general manager of Boston.com and chief advertising officer for The Boston Globe. “We’ve long thought radio would be a natural extension for us, and we’re fortunate to launch with such an incredible team. Not only will the station provide a new and exciting feature for our users, but also offer new opportunities both online and offline for advertisers.”
“Streaming radio on Boston.com is another way to deepen engagement with our audience by providing an exclusive, entertainment experience,” said Christopher Mayer, publisher of The Boston Globe and president of the New England Media Group. “This new product advances our strategy to create distinct user experiences for our two brands, The Boston Globe and Boston.com.”
More details such as launch date and program schedule will be announced later this summer.