While visiting LA for Coachella Music Festival last month, Blur frontman, Alex James directed a short film that he is calling “Life Is Short.”
James made the film to help promote “Virgin Media Shorts,” a competition that provides underground British filmmakers with the opportunity to have their work shown in theatres as well as online and on TV. The film features a new solo track from James called, “Superordinator.”
Speaking of the film, James had this to say:
“Like everything else, it starts with an idea and as music is so much part of my life, it quickly became the focus of the short. I was in LA listening to the track on my headphones. The more I listened to it, the more it chimed with the sunshine and atmosphere of the city. So I decided to make a film about being carefree and happy, with a punchline that brings it all back to earth – the concept being life is short, but music endures. I really enjoyed the whole filmmaking process, it was very accessible and a lot of fun.”
In other news, there is a chance that Blur may actually be recording a new album.
While performing in Hong Kong on May 6, Damon Albarn told the crowd, “we have a week in Hong Kong, and we thought it would be a good time to try and record another record.”